What Turns Music Videos Into a Viral Music Marketing Pandemic?
In medical terms, the word viral is feared and dreaded. Same thing can be said when it comes to computers and the Internet world for the word virus is associated with damage and destruction. But recently, the word viral has gained a positive connotation, when you mash it up with the word “marketing”, especially when it comes to the music video world.
When a song or a video goes viral, it gets linked really fast and the hits will flood in. But the question is, what makes music videos share-worthy in the first place?
The 3 points below will get you started on the road to a viral musical pandemic!
1. New. A music video becomes viral when it is new and original in terms of music, concept and the whole production itself. Viewers in general always love to be surprised. So come up with an original idea of how you’re going to perform on video.
Will you go for laughs?
Are you going to take it seriously?
Just make sure that it’s original and has never been seen before.
2. Emotion grabbing. Apart from sheer originality, a music video must be emotionally charged as well, whether it provokes tears, laughter, passion or hatred. It is important that a music video contains elements that can entice people to feel whatever message it is trying to convey and connect with them on a deep level.
3. Quick and clear. People are getting busier and busier these days and they can’t afford to spend time watching a new video that goes on for too long. If you’re planning to make a music video for your band, aim for under 5 minutes for best results.
If your running a little long use fast cuts and get rid of any filler from your video.
Viral marketing is not an exact science so you need to follow the above guidelines and then produce a lot of videos to see which ones connect with your potential fans the most.
Good luck,
– Chris
